Kranti Bhagat

Context

India's handicraft industry faces challenges like competition from machine-made products, lack of market access, and limited access to technology. However, there's a growing demand for unique, handmade products, especially with a focus on sustainability and ethical production. The future holds potential for growth, driven by e-commerce, government initiatives, and artisan empowerment.

My Role

User Researcher

Informal review, Heuristic evaluation, Affinity mapping

User research, Qualitative and quantitative research, UI design,

6 weeks

Team project

Tools

Figma, Notion, OBS studio

Figma

Problem area 😥

The craftsmen and craftswomen of India have been overshadowed by the corporate textile and fashion industry thus not having an opportunity to put their craftsmanship and skill into use due to lack of opportunities to showcase their skills and connect with consumers.

Unprivileged individuals nationwide who possess talents, exhibit a desire to learn more, faces problem of unemployment.

The craftsmen and craftswomen of India have been overshadowed by the corporate industry products, thus not having an opportunity to scale their handicraft and craftsmanship into the consumer market due to lack of opportunities and reach to the customers.
Unprivileged individuals nationwide who possess talent or exhibit a desire to learn more, faces problem of unemployment.

Solution

Solution 😊

An E-commerce platform

The craftsmen and craftswomen of India have been overshadowed by the corporate industry products, thus not having an opportunity to scale their handicraft and craftsmanship into the consumer market due to lack of opportunities and reach to the customers.
Unprivileged individuals nationwide who possess talent or exhibit a desire to learn more, faces problem of unemployment.