Ajrakh : Indian Handicraft Research

Context

Ajrakh, an ancient art form originating from Ajrakhpur, Gujarat, is a testament to the rich cultural heritage and artistic prowess of the region. Characterized by intricate block printing techniques, vibrant colors, and symbolic motifs, Ajrakh holds a special place in the hearts of artisans and enthusiasts alike. Its historical significance, dating back to the ancient Indus Valley Civilization, reflects a legacy of craftsmanship passed down through generations.

My Role

User Researcher, UI designer

User Research, UI Design, Market analysis, User prototype.

2 weeks

2 weeks

Team project

Team project

Tools

Figma, Notion

Some Snippets of Field study and trying Hands-on, on the Craft

Some Snippets of Field study and trying Hands-on, on the Craft

The business lacks a digital presence that effectively communicates its traditional dyeing techniques, customization services, and cultural heritage to a global audience.

Potential customers face difficulties discovering and understanding the unique value of their handcrafted fabrics, leading to missed opportunities for growth in international markets. The current experience does not cater to modern expectations for easy online ordering, customization, and sustainable practices.

The business lacks a digital presence that effectively communicates its traditional dyeing techniques, customization services, and cultural heritage to a global audience.

Potential customers face difficulties discovering and understanding the unique value of their handcrafted fabrics, leading to missed opportunities for growth in international markets. The current experience does not cater to modern expectations for easy online ordering, customization, and sustainable practices.

The Problem

The Problem

Proposed Solution

Proposed Solution

The business lacks a digital presence that effectively communicates its traditional dyeing techniques, customization services, and cultural heritage to a global audience.

Potential customers face difficulties discovering and understanding the unique value of their handcrafted fabrics, leading to missed opportunities for growth in international markets. The current experience does not cater to modern expectations for easy online ordering, customization, and sustainable practices.

The business lacks a digital presence that effectively communicates its traditional dyeing techniques, customization services, and cultural heritage to a global audience.

Potential customers face difficulties discovering and understanding the unique value of their handcrafted fabrics, leading to missed opportunities for growth in international markets. The current experience does not cater to modern expectations for easy online ordering, customization, and sustainable practices.

The business lacks a digital presence that effectively communicates its traditional dyeing techniques, customization services, and cultural heritage to a global audience.

Potential customers face difficulties discovering and understanding the unique value of their handcrafted fabrics, leading to missed opportunities for growth in international markets. The current experience does not cater to modern expectations for easy online ordering, customization, and sustainable practices.

Other Works 👉

Play Pulse

Designing solution to promote healthy gaming habits and control gaming addiction.

Interaction Design

Interaction Design

Interaction Design

Psychology

Psychology

Psychology

User research

User research

User research

@2025 | Made with 💜 by Kranti Bhagat

☝️

Create a free website with Framer, the website builder loved by startups, designers and agencies.